Lazy Ad Agencies or Coordinated Marketing Campaigns?
2009 September 20
Image below is Ritz Carlton Hotel’s advertisement as it appeared on Business Traveler Middle East Sept/Oct 2009 edition:
Compare it with American Airlines’ Ads on Fortune Magazine:
hmm… See the resemblance?
Is this a case of Ad Agencies not doing their due diligences or Ritz and AA joining forces in their marketing efforts? There is no evidence to suggest it is the latter case though.
What do you think? Leave a comment!
Check out and rate some of other airlines’ print ads at http://www.betterwings.net/2009/08/print-ads-of-airlines-a-live-post/
Special thanks go out to my Twitter friend Yvette who spotted the Ritz ads and kindly send it to me, follow her on Twitter @AviationStudent.
By the way, you can also follow me @BetterWings.
The Ad agency must have hired some former engineers – reusing previous design, we do this all the time! Oh, and it’s called value engineering sometimes.