About
About Better Wings:
“Better Wings” is a blog dedicated to the discussion of marketing and management strategies of airlines around the globe; it covers trends and issues that affect airlines big and small: from legacy airlines to LCCs and niche operators.
“Better Wings” aims to stimulate discussion and exchange of ideas among aviation professionals, enthusiasts and the traveling public, in turn, provide actionable insights that enable airlines to fly higher, further, better, safer and more profitably.
Areas of focus for this site include but not limited to:
- Airline Marketing / Branding /Management Strategy. This includes airline marketing environment analysis, airline product planning and positioning, airline advertising and communication strategies and much more.
- Airline Web Strategy. The internet has forever changed the dynamics between airlines and their suppliers and customers, safe to say that without the web, some airline business models wouldn’t have been possible. However, most airlines don’t even come close to harness the power of the web to take control of their distribution channels, customer service channels and marketing and communications channels. The site will explore topic such as using the internet to lower airline distribution costs and leveraging social media to engage passenger, among other things.
- Emerging aviation markets, especially the China Market. China’s air traffic has maintained an average annual growth rate of 18% since 1980, almost double the country’s GDP growth rate and three times the world’s average air traffic growth rate during this same period, however, outside the country, there is not much discussion in the aviation circle on how to collaborate with, participate and invest in the fast growing airline industry in China. This site aims to fill that void.
- Create an airline industry professional community.
About Jeremy Liu:
Better Wings is authored by Jeremy Liu, an aviation industry veteran with 15 years experience in commercial aircraft marketing and sales, airline marketing, business development and aviation consulting, over the years, he has worked for major international airlines overseas and a major commercial aircraft manufacturer in Toronto.
In a consulting role, Jeremy has worked with more than 20 airlines and start-ups in market research, business plan development, fleet and network planning, aircraft selection, technical and financial analysis, as well as in marketing campaign design and execution.
Besides aviation, technology has always been a passion for Jeremy, he recognized the tremendous impact the internet will bring upon the airline industry early on and published a research paper titled “Airline Industry: Achieving Competitive Advantages Through E-commerce”.
Jeremy elevated his web/social media marketing skills to professional levels by spending two years working at a leading new media marketing and advertising agency; he enjoyed great success in helping companies define business goals, formulate web marketing strategies, engage customer, measure and build brand equity using the web and social media; now he is bring these cutting edge marketing skills back to the aviation industry.
Jeremy holds a MBA degree in International Aviation Management.
Follow Jeremy on Twitter.
Contact Jeremy here.
Consulting:
Jeremy is available for consulting engagement in the following areas, contact him for a free consultation to determine your requirement, the scope of work and his availability.
- Airline marketing and communication Strategy
- Airline business plan development
- Airline Fleet Planning, including aircraft selection, a/c performance and economics analysis
- Airline and market research, especially in Asia Pacific markets
- Airline / Aerospace sales and business development strategy in Asia Pacific and China markets
- Airline Web Marketing Strategy, including Google Ads, SEO and Web Analytics
- Airline Social Media Branding Strategy, harness the power of blogs, online forums, WIKI, Facebook and Twitter!
- Airline Web Distribution Channels Optimization
- Airline Customer Relationship Management
Follow Jeremy on Twitter.
Contact Jeremy here.
