This is a case study on Air Macau that can be viewed on its own,  however, for a better understanding of the dilemma Air Macau is facing, please view  part one of this document by clicking here.

Click on “full” to enable full screen mode for a better reading experience.

It is interesting to see how airlines differentiate themselves on print ads, here are a few that I collected. I will continue to update this post as I collect more of them.

Continental Airlines

Now, I haven’t read the ZAGAT survey, but in my book, Continental takes the most creative ads award.

American Airlines

American Airlines’ ad is clearly targeting at the corporate trend of reducing travel by adopting new technology such as video conferencing, does it get the message across?

ANA

Singapore Airlines

Porter Airlines

JetBlue

Is it just me? This image and language feels so ordinary, unfitting for an airline with a reputation for renovation.

Emirate Airlines

Royal Jordanian

Qatar

Cathay Pacific

Korean Airlines

The small print says:

Your very private hideaway awaits you…

An oasis of pure luxury. Our exclusive Kosmo Suites features a fully flat bed seat, a wider touch-screen LCD monitor that features a host of multimedia on demand, and fully automated retractable walling. Consider it your very own utopia at the touch of a button.

British Airways

Totally uninspiring, British Airways should be able to do better than this!

Lufthansa

Air France

Sky Team

As always, I hope you enjoy these pictures. If you encounter other print ads for airlines in your readings, could you scan/photo and send them to me? Thanks!