Better Wings » Branding http://www.betterwings.net An Airline Marketing and Management Blog Fri, 05 Mar 2010 19:06:31 +0000 en hourly 1 http://wordpress.org/?v= Lazy Ad Agencies or Coordinated Marketing Campaigns? http://www.betterwings.net/2009/09/lazy-ad-agencies-or-coordinated-marketing-campaigns/ http://www.betterwings.net/2009/09/lazy-ad-agencies-or-coordinated-marketing-campaigns/#comments Sun, 20 Sep 2009 18:42:36 +0000 Jeremy http://www.betterwings.net/?p=199

Image below is Ritz Carlton Hotel’s advertisement as it appeared on Business Traveler Middle East Sept/Oct 2009 edition:

Ritz Carlton Ads

Compare it with American Airlines’ Ads on Fortune Magazine:

American Airline Ads

hmm… See the resemblance?

Is this a case of Ad Agencies not doing their due diligences or Ritz and AA joining forces in their marketing efforts? There is no evidence to suggest it is the latter case though.

What do you think? Leave a comment!

Check out and rate some of other airlines’ print ads at http://www.betterwings.net/2009/08/print-ads-of-airlines-a-live-post/

Special thanks go out to my Twitter friend Yvette who spotted the Ritz ads and kindly send it to me, follow her on Twitter @AviationStudent.

By the way, you can also follow me @BetterWings.

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