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	<title>Better Wings &#187; Print Ads</title>
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	<description>An Airline Marketing and Management Blog</description>
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		<title>Pick your favorite airline ad!</title>
		<link>http://www.betterwings.net/2009/08/print-ads-of-airlines-a-live-post/</link>
		<comments>http://www.betterwings.net/2009/08/print-ads-of-airlines-a-live-post/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 00:38:18 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Airline Advertising]]></category>
		<category><![CDATA[Airline Marketing]]></category>
		<category><![CDATA[Print Ads]]></category>

		<guid isPermaLink="false">http://www.betterwings.net/2009/08/print-ads-of-airlines-a-live-post/</guid>
		<description><![CDATA[&#160; It is interesting to see how airlines differentiate themselves on print ads, here are a few that I collected. I will continue to update this post as I collect more of them. Continental Airlines &#160;&#160; Now, I haven’t read the ZAGAT survey, but in my book, Continental takes the most creative ads award. American [...]]]></description>
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<p>&#160;</p>
<p>It is interesting to see how airlines differentiate themselves on print ads, here are a few that I collected. I will continue to update this post as I collect more of them.</p>
<p><u><font size="4"><strong>Continental Airlines</strong></font></u></p>
<p><strong><u><font size="4"><img title="Continental Airlines" alt="Continental Airlines" src="http://farm3.static.flickr.com/2424/3857185522_abac1f211e.jpg" />&#160;</font></u></strong>&#160;</p>
<p><img src="http://farm4.static.flickr.com/3509/3866045680_345201bcb4.jpg" width="366" height="504" /></p>
<p><img src="http://farm3.static.flickr.com/2586/3865154587_b5dd83d461.jpg" width="364" height="485" /></p>
<p>Now, I haven’t read the ZAGAT survey, but in my book, Continental takes the most creative ads award.</p>
<p><strong><u><font size="4">American Airlines</font></u></strong></p>
<p><a title="American Airline Ad 01 by writeoften, on Flickr" href="http://www.flickr.com/photos/writeoften/3897950618/"><img alt="American Airline Ad 01" src="http://farm3.static.flickr.com/2462/3897950618_fd0ce3ccd6_b.jpg" width="502" height="700" /></a></p>
<p>&#160;</p>
<p>American Airlines’ ad is clearly targeting at the corporate trend of reducing travel by adopting new technology such as video conferencing, does it get the message across?</p>
<p>&#160;</p>
<p><strong><u><font size="4">ANA</font></u></strong></p>
<p><img src="http://farm3.static.flickr.com/2497/3865994114_046aba77d2_b.jpg" width="480" height="640" /></p>
<p><strong><u><font size="4">Singapore Airlines</font></u></strong></p>
<p><img src="http://farm4.static.flickr.com/3476/3865938806_aec2c87918.jpg" width="476" height="634" /></p>
<p>&#160;</p>
<p> <a title="Singapore Airlines ads 02 by writeoften, on Flickr" href="http://www.flickr.com/photos/writeoften/3945345097/"><img alt="Singapore Airlines ads 02" src="http://farm3.static.flickr.com/2546/3945345097_96d47011fd_o.jpg" width="475" height="635" /></a>
<p>&#160;</p>
<p><strong><u><font size="4">Porter Airlines</font></u></strong></p>
<p><img title="Porter Airlines" alt="Porter Airlines" src="http://farm3.static.flickr.com/2596/3853931682_6856621db4.jpg" /></p>
<p><img src="http://farm4.static.flickr.com/3507/3867612288_3601715675.jpg" width="315" height="608" /></p>
<p><strong><u><font size="4">JetBlue</font></u></strong></p>
<p><img src="http://farm3.static.flickr.com/2625/3865303915_5621720f59.jpg" width="374" height="511" /></p>
<p>Is it just me? This image and language feels so <strong>ordinary, </strong>unfitting for an airline with a reputation for renovation.</p>
<p><strong><u><font size="4"></font></u></strong></p>
<p><strong><u><font size="4">Emirate Airlines</font></u></strong></p>
<p><img title="Emirate Airlines" alt="Emirate Airlines" src="http://farm3.static.flickr.com/2672/3857004677_2606794717_b.jpg" width="605" height="169" /></p>
<p><img title="Emirate Airlines" alt="Emirate Airlines" src="http://farm3.static.flickr.com/2656/3857004971_e5798c857b_b.jpg" width="603" height="162" /></p>
<p><strong><u><font size="4">Royal Jordanian</font></u></strong></p>
<p><img src="http://farm3.static.flickr.com/2665/3865296515_f4a4a8e228.jpg" width="399" height="529" />&#160;</p>
<p><strong><u><font size="4">Qatar</font></u></strong></p>
<p><strong><u><font size="4"></font></u></strong></p>
<p><strong><u><font size="4"></font></u></strong></p>
<p>&#160;<img src="http://farm3.static.flickr.com/2651/3890840446_fe0461c67c.jpg" width="395" height="527" /></p>
<p><strong><u><font size="4">Cathay Pacific</font></u></strong></p>
<p><img src="http://farm3.static.flickr.com/2465/3860120090_f267aee1ae.jpg" width="600" height="391" /></p>
<p><img src="http://farm3.static.flickr.com/2591/3865156255_90a5a2b6d5.jpg" width="600" height="450" /></p>
<p>&#160;</p>
<p><strong><u><font size="4">Korean Airlines</font></u></strong></p>
<p><img src="http://farm3.static.flickr.com/2596/3897977922_992cbcc618_o.jpg" width="445" height="612" /></p>
<p>The small print says:</p>
<blockquote><p><font size="2">Your very private hideaway awaits you…</font></p>
<p><font size="2">An oasis of pure luxury. Our exclusive Kosmo Suites features a fully flat bed seat, a wider touch-screen LCD monitor that features a host of multimedia on demand, and fully automated retractable walling. Consider it your very own utopia at the touch of a button.</font></p>
</blockquote>
<p><strong><u><font size="4">British Airways</font></u></strong></p>
<p>&#160;<img src="http://farm3.static.flickr.com/2499/3865940546_a867c3eef2.jpg" width="440" height="587" /></p>
<p>Totally uninspiring, British Airways should be able to do better than this!</p>
<p><strong><u><font size="4">Lufthansa</font></u></strong></p>
<p><img src="http://farm4.static.flickr.com/3429/3890060233_9236338e2e.jpg" width="439" height="585" />&#160;</p>
<p><strong><u><font size="4">Air France</font></u></strong></p>
<p><strong><u><font size="4"><img src="http://farm3.static.flickr.com/2535/3897984712_90ea37bd8d_o.jpg" width="434" height="599" /> </font></u></strong></p>
<p><strong><u><font size="4">Sky Team</font></u></strong></p>
<p><strong><u><font size="4"><img src="http://farm3.static.flickr.com/2592/3897971232_b809f2c3b5_o.jpg" width="433" height="581" /> </font></u></strong></p>
<p>&#160;</p>
<p>As always, I hope you enjoy these pictures. If you encounter other print ads for airlines in your readings, could you scan/photo and send them to me? Thanks!</p>
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